4 Tips Towards the Perfect Script

Do you ever wonder why Whiteboard Animations are so engaging? It’s all about the script, without the perfect script for your video it’s simply just images on a screen. Creating the perfect script isn’t the easiest task, which is why we are going to let you in on a few tips on how it’s done.

Tip 1: Identify the Key Message

The first tip involves identifying the key message you want your video to portray. Whether your video is used for training, education or promotions we recommend choosing one message you want your audience to receive. Focusing on one message avoids confusion among your audience and allows your video to be more clear. When writing your script you want to keep your key message towards the beginning, so it’s said within the first 30 seconds of your video. It’s also important to keep in mind that the message you’re conveying turns into a specific call to action.

Tip 2: Call to Action

The second tip is creating a call to action. Once your key message is identified you want to narrow down exactly what you want your audience to learn or do once your video is over. This could be a series of actions such as liking your Facebook page, purchasing your new product or taking action on a universal issue. Remember just like your key message you only want to choose one specific call to action that’ll be the best fit for your video. It’s important that your call to action is written at the end of your script so it resonates with your audience.

Tip 3: Identify your Audience & Voice 

The third tip is to identify your target audience. It’s important to think about who you’re going to target with your video because it affects the overall tone and language of your script. When thinking about your audience you also need to take into consideration the platform that your video will be screened on. Identifying the platform you want to use also affects the way you write your script.

For example, if your video is being used in a company meeting to explain a new system you should be writing your script with industry and company terms that will be known to your audience. When choosing the tone of your script you want to make sure it goes along with your message and audience. For instance, you don’t want to write in a humorous way if your message is on a more serious note. You also want to make sure that you’re talking to your audience and not at them, we recommend using more personal vocabulary such as “you” and “your”.

Tip 4: Keep it Short

Lastly, you want to make sure you keep your script short and to the point. In order to keep your audience engaged while getting your message across we suggest to write a minute of narration which we estimate to be around 130 words. If your message is complex and you need more time to explain it, it’s OK if your video exceeds our estimated word count. Keeping your script short and concise allows for your video to be easily understood by your audience.

Here at White Animation, we wanted to provide you with our knowledge and expertise on how to write the perfect script. Remember, writing a well-rounded script is essential for your Whiteboard Animation. So, whether you decide to write your own script or allow us to write it for you, these tips are guaranteed to help!

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Who is Behind Your Video?

Are you ever curious as to who is responsible for creating your Whiteboard Animation? In this post, all of the roles are going to be broken down so you have the ability to gain a better understanding of all of the key players at White Animation. All our videos are created in-house with the assistance of all team members. The team consists of a director, scriptwriter, illustrator, voice-over artist, animator and sound designer. Each role will be discussed in the order in which they appear in the production process. Having an incredibly talented group of in-house artists allows us to produce unique and memorable videos unlike anything else for our clients.

The Director

Oversees the production of the video in its entirety. From the script to the final video edits, your ideas are taken and used to guide the team in the right direction to ensure your vision remains present throughout each and every step of the process. The director will also review each team member’s work and give suggestions and edits. Ultimately, the director is the liaison between you and our team.

The Scriptwriter

Takes your ideas and turns them into an appealing script. The scriptwriter addresses your key messages and call to action in a short time frame while grabbing the attention of your audience in a creative way. The scriptwriter also has the ability to adjust their writing style according to your needs; they can make the script funny, authoritative, explanatory, etc.

The Illustrator

Creates unique visuals that are compatible with the script and fit with your company/products desired needs. Providing you with multiple sketches all drawn in various styles, you will have the ability to choose which one you think is the best fit for your video. We guarantee that all of your images will be unique and individualized for your specific video.

The Voice-Over Artist

Is the voice of the story you are depicting. By reading the script into a microphone, they use their voice to engage viewers. A voice-over artist is essential because ultimately they are the ones emphasizing your key message and call to action. Here at White Animation, we work with several voice-over artists in a variety of different languages. Multiple voice-over samples will be provided to you in order for you to decide which one is the best fit.

The Animator

Takes the finalized still illustrations and brings them to life. By animating them live and digitally, the video instantly becomes more appealing and eye-catching to viewers. After this process is completed, the finalized voice-over is mixed together with the animations.

The Sound Designer

Is the last piece of our puzzle. They will finalize your video by adding additional sound elements, such as sound effects and music, and blend them together to enrich your video and attract a broader audience.

We work together as a team here at White Animation to create the best videos for our clients. Each team member has an essential role in the production of our videos which is why our videos are unique and memorable every time. Now that you have a little insight into our team and what goes into the creation of our videos, it’s time to let us create your next Whiteboard Animation!

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What’s the Process of Making a Whiteboard Animation?

Here at White Animation, we split up the process of making a Whiteboard Animation into six different steps. Having these six steps allows us and our customers to break down the video, to make sure they are receiving exactly what they want. Our customers are involved in every step of the process so they know they are getting the best video that will achieve their marketing goals. The six steps that make up the process are the initial meeting, writing the script, creating the visuals, production, revisions and lastly publishing the video.

The Idea
The first step is the most important one. This is where our customers sit down with us and discuss why they want to create a Whiteboard Animation video and what they want out of it. To create the perfect video for you, we will ask you a series of questions to gain an understanding of your needs and goals. Such as, Who is your target audience? What kind of message do you want to convey? What are the benefits of your company/product? Etc. After the meeting, we will know what you’re looking for, which will allow us to create a creative idea for your video.

Script Writing
During the scriptwriting process, we take all the information that was gained during the initial meeting and turn it into an appealing script. We can adjust our writing style according to your needs, we can make it funny, authoritative, explanatory, etc. The script will convey your key messages and will provide a specific call to action of your choice. Once the script is written we send a copy to you for edits and comments. Revisions are then made to the script until it’s exactly what you’re looking for.

Creating Visuals
During this step, we create unique visuals for you that fit with your company/product and are also compatible with your script. We will provide you with multiple sketches all drawn in various styles so you can choose which one you think will be best for your video. In this step, you also have full control of what you want your characters to look like, the emotions you want them to portray and the placement of them. Also, one of our advantages here at White Animation is that we create original content in-house. So, all your images will be unique and individualized for your specific video.

Production & Revisions
This is the part of the process when the real magic happens! We gather the finalized script and record a professional voice-over of your choice. Next, we animate the illustrations live and digitally, mix them together with the voice-over and then add additional animations, sound effects, and music, in order to enrich your video and attract a wider audience. Once the video is completed it is sent to you for your comments and approval. The video will not move on to the publishing phase until all aspects of it fit your wants and needs.

The last part of the process is the publishing of your video. Once your video is completed to your standards we will send it to you in various formats and help you with uploading it. We can also provide advice about optimization techniques and social media. Here at White Animation, we believe that after seeing the results of your video, you will come back to us with a request for another video.

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